CD Baby vs. SoundCloud: Pricing, Royalties & Growth Compared

In the CD Baby vs. SoundCloud comparison, SoundCloud is the better platform for independent artists seeking long-term value, as it allows artists to keep 100% of their royalties. In contrast, CD Baby takes a 9% commission on distribution earnings. While both platforms help artists distribute music to major streaming services, SoundCloud combines distribution, audience growth, monetization, analytics, and fan engagement in one creator ecosystem.

CD Baby is primarily used for music distribution, royalty collection, publishing administration, and physical music sales. SoundCloud serves as both a distribution platform and a creator platform, helping artists release music, build audiences, engage fans, access analytics, and monetize their catalog.

This guide is published by SoundCloud. We compare our platform alongside CD Baby to help you make an informed choice.

Should artists choose SoundCloud or CD Baby?

For most independent artists, SoundCloud is the stronger option. Both platforms distribute music to major streaming services, but SoundCloud combines music distribution, audience growth, fan engagement, analytics, and monetization in a single subscription.

The biggest difference is how artists earn over time. While CD Baby charges upfront distribution fees and keeps a percentage of distribution royalties, SoundCloud allows artists to keep 100% of eligible distribution earnings while providing additional tools to grow their audience and increase revenue opportunities.

Requirements

Better option

One-time distribution payments

CD Baby

Music distribution plus audience growth

SoundCloud

Keep 100% of distribution royalties

SoundCloud

Long-term artist growth and monetization

SoundCloud

Features comparison

Feature

SoundCloud

CD Baby

Primary purpose

Music distribution, audience growth, and artist development

Music distribution and royalty collection

Best for

Independent artists seeking growth and monetization

Artists preferring one-time distribution payments

Music distribution

Yes

Yes

Streaming platform

Yes

No

Monetization

Fan-Powered Royalties, distribution earnings, creator monetization tools

Streaming royalties from DSPs, publishing administration

Audience engagement

Direct engagement with listeners on SoundCloud through comments, reposts, and follows

No native audience engagement

Community features

Strong creator and listener community

No

Discovery tools

Recommendations, playlists, reposts, and platform discovery

Limited

Analytics

Audience and engagement analytics

Revenue and sales reporting

Platforms supported

SoundCloud + Distribution to 60+ global DSPs including Spotify, Apple Music, Amazon Music, TikTok, and more

Distribution to 150+ global platforms

Royalty collection

Yes

Yes

Pricing model

Annual creator subscriptions

One-time distribution fees plus royalty commission

Ease of use

All-in-one creator platform

Distribution-focused workflow

How much does each platform cost?

The biggest difference between CD Baby and SoundCloud is how artists are paid and how much revenue they keep. CD Baby uses a one-time payment model for each release, but the company retains a percentage of distribution royalties. SoundCloud uses annual creator plans and allows artists to keep 100% of eligible distribution royalties.

CD Baby pricing 

CD Baby plan

Pricing

Commission

Best for

Single release

$9.99 per single

9% of digital distribution revenue

Artists releasing individual tracks

Album release

$14.99 per album

9% of digital distribution revenue

Artists releasing albums or EPs

Unlike subscription-based distributors, CD Baby charges per release. While artists do not pay annual renewal fees to keep music live, distribution revenue remains subject to CD Baby's commission structure. Artists considering CD Baby should evaluate both upfront costs and long-term earnings.

CD Baby additional costs include:

  • 9% commission on distribution royalties: CD Baby keeps 9% of streaming and download revenue generated through distributed releases, while artists retain 91%.
  • CDB Boost ($39.99 per release): An optional add-on that expands music distribution beyond standard delivery. It includes access to mechanical royalty collection, digital performance royalties, sync licensing opportunities, and additional revenue-maximization tools.
  • FastForward ($29.99 per release): The addon provides priority support and accelerated release processing. This add-on is designed for artists working with tight release schedules, marketing campaigns, or event-driven launches.
  • MLC Royalty Collection Fee: CD Baby retains 15% of royalties collected through the Mechanical Licensing Collective (MLC).
  • Social Media Monetization Fee: CD Baby keeps 30% of earnings generated through social monetization programs on platforms such as TikTok, Facebook, Instagram, and YouTube Shorts.
  • Sync Licensing Commission: For licensing opportunities secured through CD Baby's sync programs, the company retains up to 40% of placement revenue.

SoundCloud pricing 

SoundCloud's plans go beyond music distribution. The plans are designed to help artists release music, grow their audience, access analytics, and monetize their catalog from one platform.

SoundCloud plans

Pricing

Best for

Key features

Basic

Free

New creators

Limited uploads, music hosting, audience building

Artist

$39/year

Emerging artists

Distribution for up to 2 tracks monthly, monetization tools, audience insights, and track promotion

Artist Pro

$99/year

Growing and professional artists

Unlimited uploads, unlimited distribution, advanced analytics, Fan-Powered Royalties, monetization, royalty splitting, audience growth tools

Which platform offers better value?

For artists releasing only a small number of songs, CD Baby's one-time payment model may be appealing. However, as streams, royalties, and catalog size increase, SoundCloud's combination of 100% royalty retention, audience growth tools, analytics, monetization features, and distribution often creates significantly greater long-term value.

Which is the best music distribution platform for beginner artists?

For most new creators, SoundCloud is the better choice. While both platforms distribute music to major streaming services, beginner artists need more than distribution to build momentum and attract listeners.

Why SoundCloud works for beginners

Getting music onto Spotify and Apple Music is important, but distribution alone does not create listeners. SoundCloud helps solve the three common challenges every new artist faces:

  • Reaching new listeners
  • Building a fanbase
  • Generating consistent engagement

SoundCloud allows artists to distribute music and build an audience from one platform. For artists starting with little or no fanbase, these discovery and engagement tools can be just as valuable as distribution itself.

Which platform is better for artist growth?

Artist growth requires more than getting music onto streaming platforms. Independent artists need tools that help them reach new listeners, build a fanbase, and generate consistent engagement over time.

CD Baby for artist growth

CD Baby helps artists get their music onto major streaming platforms, but most audience growth happens outside the platform itself. Artists typically rely on Spotify algorithms, social media marketing, playlists, and external promotion to attract listeners and build a fanbase.

Growth-focused features include:

  • Distribution to Spotify, Apple Music, Amazon Music, TikTok, and other DSPs
  • YouTube Content ID monetization
  • Publishing administration services
  • Sync licensing opportunities
  • Social media monetization programs
  • Spotify pre-save and release tools
  • Revenue collection from multiple royalty sources
  • Optional CDB Boost add-on for expanded royalty and licensing opportunities

While CD Baby supports distribution and royalty collection, it does not offer native discovery tools, audience engagement features, or a built-in listener community to help artists grow organically.

SoundCloud for artist growth

SoundCloud combines distribution, discovery, audience development, and fan engagement within one platform. This gives artists multiple ways to grow their audience before and after a release without relying entirely on external marketing channels.

Growth-focused features include:

  • Built-in music discovery and recommendation algorithms
  • Featured playlists and editorial opportunities
  • Direct fan engagement tools
  • Audience and engagement analytics
  • Fan-Powered Royalties
  • Unlimited distribution with Artist Pro
  • Fan Support and creator monetization tools
  • Promotion tools to increase track visibility
  • Amplify recommendations to around 100 matched listeners, with the potential to reach up to 1,000 additional listeners when engagement is strong
  • Up to 30 Amplify submissions per day for eligible tracks

For independent artists, growth depends on visibility and engagement as much as distribution. With built-in discovery features, SoundCloud provides significantly more opportunities for audience growth than a distribution-only service.

Which platform is better for long-term artist careers?

Long-term artist success depends on more than releasing music. Sustainable careers are built through audience growth, fan relationships, monetization, and the ability to maximize earnings as a catalog expands.

CD Baby for long-term artist careers

CD Baby offers a simple long-term distribution model because artists pay once per release rather than maintaining an annual subscription. For artists who release music infrequently, this can be appealing.

However, CD Baby's 9% commission on distribution royalties means the platform continues to take a share of earnings for as long as the music generates revenue. As streams and catalog revenue grow, that percentage can become increasingly significant.

SoundCloud for long-term artist careers

SoundCloud combines distribution, discovery, fan engagement, analytics, and monetization within one creator ecosystem. Artists keep 100% of eligible distribution royalties while gaining access to tools that help grow both audience size and revenue opportunities.

For artists focused on building a sustainable independent career, keeping more earnings while actively growing an audience often creates greater long-term value than a distribution model that takes a percentage of royalties indefinitely.

How do artists make money on each platform?

Both CD Baby and SoundCloud help artists earn money from streaming platforms, but the way artists keep and grow that revenue differs considerably.

CD Baby vs. SoundCloud monetization comparison

Monetization feature

SoundCloud

CD Baby

Streaming royalties

Yes

Yes

Royalty retention

100% of eligible distribution royalties

91% of distribution royalties

Distribution commission

0%

9%

YouTube content ID

Available for eligible artists

Available

Social monetization

No additional revenue share on eligible monetization programs

30% of commission on earnings generated through social monetization 

Fan-Powered royalties

Yes

No

Cover song licensing

Artist responsible for licensing

Available for an additional fee

Best for

Artists seeking growth and maximum royalty retention

Artists preferring one-time distribution payments

CD Baby monetization

CD Baby allows artists to earn money from Spotify, Apple Music,Amazon Music, YouTube Music, TikTok, and other streaming platforms. Artists keep 91% of distribution royalties, while CD Baby retains a 9% commission on earnings generated through distributed releases.

CD Baby also offers publishing administration, YouTube monetization, and cover song licensing services. However, these services include additional fees or revenue-sharing arrangements that reduce overall earnings.

SoundCloud monetization

SoundCloud allows artists to keep 100% of their distribution royalties from music distributed to major streaming platforms. Creator plans start at $39/year for Artist and $99/year for Artist Pro.

Monetization features include:

  • 100% of distribution royalties from Spotify, Apple Music, Amazon Music, TikTok, YouTube Music, and other DSPs
  • Fan-Powered Royalties for eligible music streamed on SoundCloud, where a listener's subscription revenue is allocated to the artists they actually listen to on the platform
  • Monetized streams on SoundCloud for eligible creators
  • Fan Support features that allow fans to directly support artists
  • Royalty splits for collaborators
  • Distribution revenue from major streaming services

Unlike distribution-only services, SoundCloud combines monetization, audience growth, fan engagement, and analytics in one platform, giving artists more opportunities to increase both revenue and audience size over time.

Who should choose SoundCloud over CD Baby?

SoundCloud is a better choice for artists who want more than music distribution. While CD Baby focuses on getting music onto streaming platforms and collecting royalties, SoundCloud helps artists distribute music, build audiences, engage fans, and monetize their work from one platform.

SoundCloud is particularly well suited for:

  • Independent and emerging artists looking to grow an audience alongside their releases
  • Artists seeking 100% distribution royalty retention instead of sharing a percentage of earnings
  • Creators focused on fan engagement through comments, reposts, follows, and community interaction
  • Musicians who rely on analytics to understand listener behavior and guide growth strategies
  • Artists building a long-term catalog who want to maximize earnings as streams increase
  • Rappers, EDM producers, and internet-first creators who benefit from SoundCloud's discovery and community-driven ecosystem
  • Artists looking for an all-in-one platform for distribution, monetization, audience growth, and fan development

For creators focused on growing both their audience and revenue over time, SoundCloud offers a more complete artist ecosystem than a traditional distribution-only service.

Final Verdict

Both CD Baby and SoundCloud help artists distribute music to major streaming platforms and earn royalties. CD Baby is a solid option for creators who prefer one-time distribution payments and do not mind sharing a percentage of future earnings.

For most independent artists, SoundCloud offers greater long-term value. With 100% royalty retention, audience growth tools, fan engagement features, analytics, and monetization opportunities built into one platform, it provides more support for artists looking to grow both their audience and revenue over time.

Ready to keep 100% of your royalties? Upgrade to SoundCloud Artist Pro to distribute unlimited releases, grow your audience, monetize your music, and build your career from one platform.

CD Baby vs. SoundCloud: Pricing, Royalties & Growth Compared

CD Baby vs. SoundCloud: Pricing, Royalties & Growth Compared

Explore AI summary

Key takeaways

  • SoundCloud lets artists keep 100% of distribution royalties, while CD Baby retains 9%.
  • CD Baby charges per release, whereas SoundCloud uses annual creator subscriptions.
  • SoundCloud combines distribution, discovery, analytics, monetization, and fan engagement in one platform.
  • CD Baby focuses primarily on music distribution, royalty collection, and publishing services.
  • SoundCloud offers stronger organic discovery through recommendations, playlists, and community engagement.
  • Independent artists seeking audience growth and long-term value often benefit more from SoundCloud Artist Pro.

In the CD Baby vs. SoundCloud comparison, SoundCloud is the better platform for independent artists seeking long-term value, as it allows artists to keep 100% of their royalties. In contrast, CD Baby takes a 9% commission on distribution earnings. While both platforms help artists distribute music to major streaming services, SoundCloud combines distribution, audience growth, monetization, analytics, and fan engagement in one creator ecosystem.

CD Baby is primarily used for music distribution, royalty collection, publishing administration, and physical music sales. SoundCloud serves as both a distribution platform and a creator platform, helping artists release music, build audiences, engage fans, access analytics, and monetize their catalog.

This guide is published by SoundCloud. We compare our platform alongside CD Baby to help you make an informed choice.

Should artists choose SoundCloud or CD Baby?

For most independent artists, SoundCloud is the stronger option. Both platforms distribute music to major streaming services, but SoundCloud combines music distribution, audience growth, fan engagement, analytics, and monetization in a single subscription.

The biggest difference is how artists earn over time. While CD Baby charges upfront distribution fees and keeps a percentage of distribution royalties, SoundCloud allows artists to keep 100% of eligible distribution earnings while providing additional tools to grow their audience and increase revenue opportunities.

Requirements

Better option

One-time distribution payments

CD Baby

Music distribution plus audience growth

SoundCloud

Keep 100% of distribution royalties

SoundCloud

Long-term artist growth and monetization

SoundCloud

Features comparison

Feature

SoundCloud

CD Baby

Primary purpose

Music distribution, audience growth, and artist development

Music distribution and royalty collection

Best for

Independent artists seeking growth and monetization

Artists preferring one-time distribution payments

Music distribution

Yes

Yes

Streaming platform

Yes

No

Monetization

Fan-Powered Royalties, distribution earnings, creator monetization tools

Streaming royalties from DSPs, publishing administration

Audience engagement

Direct engagement with listeners on SoundCloud through comments, reposts, and follows

No native audience engagement

Community features

Strong creator and listener community

No

Discovery tools

Recommendations, playlists, reposts, and platform discovery

Limited

Analytics

Audience and engagement analytics

Revenue and sales reporting

Platforms supported

SoundCloud + Distribution to 60+ global DSPs including Spotify, Apple Music, Amazon Music, TikTok, and more

Distribution to 150+ global platforms

Royalty collection

Yes

Yes

Pricing model

Annual creator subscriptions

One-time distribution fees plus royalty commission

Ease of use

All-in-one creator platform

Distribution-focused workflow

How much does each platform cost?

The biggest difference between CD Baby and SoundCloud is how artists are paid and how much revenue they keep. CD Baby uses a one-time payment model for each release, but the company retains a percentage of distribution royalties. SoundCloud uses annual creator plans and allows artists to keep 100% of eligible distribution royalties.

CD Baby pricing 

CD Baby plan

Pricing

Commission

Best for

Single release

$9.99 per single

9% of digital distribution revenue

Artists releasing individual tracks

Album release

$14.99 per album

9% of digital distribution revenue

Artists releasing albums or EPs

Unlike subscription-based distributors, CD Baby charges per release. While artists do not pay annual renewal fees to keep music live, distribution revenue remains subject to CD Baby's commission structure. Artists considering CD Baby should evaluate both upfront costs and long-term earnings.

CD Baby additional costs include:

  • 9% commission on distribution royalties: CD Baby keeps 9% of streaming and download revenue generated through distributed releases, while artists retain 91%.
  • CDB Boost ($39.99 per release): An optional add-on that expands music distribution beyond standard delivery. It includes access to mechanical royalty collection, digital performance royalties, sync licensing opportunities, and additional revenue-maximization tools.
  • FastForward ($29.99 per release): The addon provides priority support and accelerated release processing. This add-on is designed for artists working with tight release schedules, marketing campaigns, or event-driven launches.
  • MLC Royalty Collection Fee: CD Baby retains 15% of royalties collected through the Mechanical Licensing Collective (MLC).
  • Social Media Monetization Fee: CD Baby keeps 30% of earnings generated through social monetization programs on platforms such as TikTok, Facebook, Instagram, and YouTube Shorts.
  • Sync Licensing Commission: For licensing opportunities secured through CD Baby's sync programs, the company retains up to 40% of placement revenue.

SoundCloud pricing 

SoundCloud's plans go beyond music distribution. The plans are designed to help artists release music, grow their audience, access analytics, and monetize their catalog from one platform.

SoundCloud plans

Pricing

Best for

Key features

Basic

Free

New creators

Limited uploads, music hosting, audience building

Artist

$39/year

Emerging artists

Distribution for up to 2 tracks monthly, monetization tools, audience insights, and track promotion

Artist Pro

$99/year

Growing and professional artists

Unlimited uploads, unlimited distribution, advanced analytics, Fan-Powered Royalties, monetization, royalty splitting, audience growth tools

Which platform offers better value?

For artists releasing only a small number of songs, CD Baby's one-time payment model may be appealing. However, as streams, royalties, and catalog size increase, SoundCloud's combination of 100% royalty retention, audience growth tools, analytics, monetization features, and distribution often creates significantly greater long-term value.

Which is the best music distribution platform for beginner artists?

For most new creators, SoundCloud is the better choice. While both platforms distribute music to major streaming services, beginner artists need more than distribution to build momentum and attract listeners.

Why SoundCloud works for beginners

Getting music onto Spotify and Apple Music is important, but distribution alone does not create listeners. SoundCloud helps solve the three common challenges every new artist faces:

  • Reaching new listeners
  • Building a fanbase
  • Generating consistent engagement

SoundCloud allows artists to distribute music and build an audience from one platform. For artists starting with little or no fanbase, these discovery and engagement tools can be just as valuable as distribution itself.

Which platform is better for artist growth?

Artist growth requires more than getting music onto streaming platforms. Independent artists need tools that help them reach new listeners, build a fanbase, and generate consistent engagement over time.

CD Baby for artist growth

CD Baby helps artists get their music onto major streaming platforms, but most audience growth happens outside the platform itself. Artists typically rely on Spotify algorithms, social media marketing, playlists, and external promotion to attract listeners and build a fanbase.

Growth-focused features include:

  • Distribution to Spotify, Apple Music, Amazon Music, TikTok, and other DSPs
  • YouTube Content ID monetization
  • Publishing administration services
  • Sync licensing opportunities
  • Social media monetization programs
  • Spotify pre-save and release tools
  • Revenue collection from multiple royalty sources
  • Optional CDB Boost add-on for expanded royalty and licensing opportunities

While CD Baby supports distribution and royalty collection, it does not offer native discovery tools, audience engagement features, or a built-in listener community to help artists grow organically.

SoundCloud for artist growth

SoundCloud combines distribution, discovery, audience development, and fan engagement within one platform. This gives artists multiple ways to grow their audience before and after a release without relying entirely on external marketing channels.

Growth-focused features include:

  • Built-in music discovery and recommendation algorithms
  • Featured playlists and editorial opportunities
  • Direct fan engagement tools
  • Audience and engagement analytics
  • Fan-Powered Royalties
  • Unlimited distribution with Artist Pro
  • Fan Support and creator monetization tools
  • Promotion tools to increase track visibility
  • Amplify recommendations to around 100 matched listeners, with the potential to reach up to 1,000 additional listeners when engagement is strong
  • Up to 30 Amplify submissions per day for eligible tracks

For independent artists, growth depends on visibility and engagement as much as distribution. With built-in discovery features, SoundCloud provides significantly more opportunities for audience growth than a distribution-only service.

Which platform is better for long-term artist careers?

Long-term artist success depends on more than releasing music. Sustainable careers are built through audience growth, fan relationships, monetization, and the ability to maximize earnings as a catalog expands.

CD Baby for long-term artist careers

CD Baby offers a simple long-term distribution model because artists pay once per release rather than maintaining an annual subscription. For artists who release music infrequently, this can be appealing.

However, CD Baby's 9% commission on distribution royalties means the platform continues to take a share of earnings for as long as the music generates revenue. As streams and catalog revenue grow, that percentage can become increasingly significant.

SoundCloud for long-term artist careers

SoundCloud combines distribution, discovery, fan engagement, analytics, and monetization within one creator ecosystem. Artists keep 100% of eligible distribution royalties while gaining access to tools that help grow both audience size and revenue opportunities.

For artists focused on building a sustainable independent career, keeping more earnings while actively growing an audience often creates greater long-term value than a distribution model that takes a percentage of royalties indefinitely.

How do artists make money on each platform?

Both CD Baby and SoundCloud help artists earn money from streaming platforms, but the way artists keep and grow that revenue differs considerably.

CD Baby vs. SoundCloud monetization comparison

Monetization feature

SoundCloud

CD Baby

Streaming royalties

Yes

Yes

Royalty retention

100% of eligible distribution royalties

91% of distribution royalties

Distribution commission

0%

9%

YouTube content ID

Available for eligible artists

Available

Social monetization

No additional revenue share on eligible monetization programs

30% of commission on earnings generated through social monetization 

Fan-Powered royalties

Yes

No

Cover song licensing

Artist responsible for licensing

Available for an additional fee

Best for

Artists seeking growth and maximum royalty retention

Artists preferring one-time distribution payments

CD Baby monetization

CD Baby allows artists to earn money from Spotify, Apple Music,Amazon Music, YouTube Music, TikTok, and other streaming platforms. Artists keep 91% of distribution royalties, while CD Baby retains a 9% commission on earnings generated through distributed releases.

CD Baby also offers publishing administration, YouTube monetization, and cover song licensing services. However, these services include additional fees or revenue-sharing arrangements that reduce overall earnings.

SoundCloud monetization

SoundCloud allows artists to keep 100% of their distribution royalties from music distributed to major streaming platforms. Creator plans start at $39/year for Artist and $99/year for Artist Pro.

Monetization features include:

  • 100% of distribution royalties from Spotify, Apple Music, Amazon Music, TikTok, YouTube Music, and other DSPs
  • Fan-Powered Royalties for eligible music streamed on SoundCloud, where a listener's subscription revenue is allocated to the artists they actually listen to on the platform
  • Monetized streams on SoundCloud for eligible creators
  • Fan Support features that allow fans to directly support artists
  • Royalty splits for collaborators
  • Distribution revenue from major streaming services

Unlike distribution-only services, SoundCloud combines monetization, audience growth, fan engagement, and analytics in one platform, giving artists more opportunities to increase both revenue and audience size over time.

Who should choose SoundCloud over CD Baby?

SoundCloud is a better choice for artists who want more than music distribution. While CD Baby focuses on getting music onto streaming platforms and collecting royalties, SoundCloud helps artists distribute music, build audiences, engage fans, and monetize their work from one platform.

SoundCloud is particularly well suited for:

  • Independent and emerging artists looking to grow an audience alongside their releases
  • Artists seeking 100% distribution royalty retention instead of sharing a percentage of earnings
  • Creators focused on fan engagement through comments, reposts, follows, and community interaction
  • Musicians who rely on analytics to understand listener behavior and guide growth strategies
  • Artists building a long-term catalog who want to maximize earnings as streams increase
  • Rappers, EDM producers, and internet-first creators who benefit from SoundCloud's discovery and community-driven ecosystem
  • Artists looking for an all-in-one platform for distribution, monetization, audience growth, and fan development

For creators focused on growing both their audience and revenue over time, SoundCloud offers a more complete artist ecosystem than a traditional distribution-only service.

Final Verdict

Both CD Baby and SoundCloud help artists distribute music to major streaming platforms and earn royalties. CD Baby is a solid option for creators who prefer one-time distribution payments and do not mind sharing a percentage of future earnings.

For most independent artists, SoundCloud offers greater long-term value. With 100% royalty retention, audience growth tools, fan engagement features, analytics, and monetization opportunities built into one platform, it provides more support for artists looking to grow both their audience and revenue over time.

Ready to keep 100% of your royalties? Upgrade to SoundCloud Artist Pro to distribute unlimited releases, grow your audience, monetize your music, and build your career from one platform.

Frequently Asked Questions

Which is better, SoundCloud or CD Baby, for independent artists?

Is SoundCloud better for music promotion than CD Baby?

Which music distribution platform is best for beginners?

Which platform has better organic music discovery?

Do artists keep 100% royalties on SoundCloud?

Which platform is best for rappers and EDM producers?

Which music platform helps artists go viral?

Can artists monetize music directly on SoundCloud?

Is SoundCloud good for organic audience growth?

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