FIND YOUR SOUND, AND YOUR PEOPLE.
All it takes is an upload.
“Once you hit L.A., you hear corridos. At first I was like, what is this? It wasn't long after that I started making it myself.”
From first upload, to finding his manager, Fabio Guerra built a career on SoundCloud. Pulling from his Honduran roots, to Mexican corridos, and Argentinian trap, he shaped a sound here that’s entirely his own and found a community of artists and superfans that are still with him today.
“There's people listening all over the globe, and that's been crazy. In Australia, Japan, Nigeria, too. These are places I haven't physically been to yet that are listening to me.”
When Nay Speaks uploaded her freestyles to SoundCloud, Lil Baby noticed her unique, Boston-Means-Atlanta flow and paid off her student loans in full. That was the moment pushed her to go all in on music, and she's since built a global audience.
“I would hear this European stuff, or Australian stuff. And I was like, like, why wasn't I born in Europe? Why can't I be a part of this scene? Let's just build it here.”
“We're super close now. It's so cool you can become best friends with someone that you've never met, thousands of miles away, and put music out with them.”
Gusta and K.ONE met on SoundCloud through scenes that only exist here. It wasn't long before they started making music together, and building their own sound and scene at home in New York: It’s Trancey, it’s Hard Groove, it’s entirely their own, and it lives on SoundCloud.
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