Mattress Interview - LIVE JTBD interview, debrief & analysis (Jason Fried, Bob Moesta & Chris Spiek) by Jobs-to-be-Done

Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased.

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.

For recommendations on how to listen to the interview, check out the show notes: http://jobstobedone.org/radio/the-mattress-interview-part-one/