Roger Ashby, 1050 CHUM by RadioActive published on 2018-10-25T22:04:59Z When CHUM-FM's Roger Ashby announced on October 25th, 2018 that he was retiring in December after 50 years as morning man for the station, there was lots of praise for the veteran announcer. He was as smooth as silk on air, but if you ever needed proof that he could handle almost anything, take a listen to this infamous contest call when he was on the Top 40 AM side. If you answered your phone with the phrase that pays, i.e. "I Listen to CHUM," you won money. But making those calls was often fraught with peril, especially if you reached someone who had no idea who you were. Listen to how ably Ashby handles one such call, turning disaster into triumph. Genre Radio
