How Australia took the lead in policing greenwashing by Eco-Business published on 2025-09-06T10:08:55Z Even as cases of greenwashing have declined globally as environmental, social and governance (ESG) language fades from the corporate lexicon, in Australia, greenwashing has remained a mainstream issue as regulators and consumer groups have pursued questionable green claims in the courts. Joining the Eco-Business Podcast to discuss how Australia has taken the lead in tackling greenwashing is John Pabon, a former United Nations policy analyst and China-based Business for Social Responsibility strategist who now runs sustainability consultancy Fulcrum Strategic Advisors. He authored the book, The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You. Tune in as we discuss: How did John Pabon get interested in greenwashing? Greenwashing cases in Australia this year How did Australia get to grips with greenwashing? Has Australia been influenced by Trump and a pivoting Europe? Why are companies still falling into the greenwashing trap? Greenhushing and corporate vulnerability Genre podcast
