The Royal Concept
America quickly became like a second home for Sweden’s The Royal Concept. In fact, their stateside arrival has been quite a long time in the making for vocalist David Larson. ”When I was a kid, I used to say, ‘The first time I go to America will be because of music!’,” he smiles. “Low and behold, that’s exactly how and why it happened.”
In 2012, that anxiously-awaited dream came true shortly after the quartet—Larson, Filip Bekic [guitar], Magnus Robert [bass], and Frans Povel [drums]—topped HypeMachine with not one but two songs, “D-D-Dance” and “Gimme Twice”. A myriad of labels clamored to sign them over the course of the next month, but LAVA proved the perfect fit. The band proceeded to hit U.S. soil for the first time alongside everybody from Imagine Dragons and Alex Clare to Atlas Genius, further generating buzz and developing a fervent following.
When they returned to Sweden in early 2013, they garnered all sorts of new inspirations and experiences to cull from as they worked on what would eventually become their 2013 offering the Royal EP [LAVA/Republic Records]. By happenstance, a track entitled “World On Fire” leaked and quickly became a fan favorite. Merging sizzling synths, dynamic guitars, and a devilishly danceable hook, the song further fueled their own fire.
In 2013, the band released the single "On Our Way", and announced the title of their debut album, Goldrushed, which was released in Sweden on September 11, 2013. In addition the band also released an exclusive song on Spotify, "27 Forever". The band also did several covers of songs such as "Cecilia" by Linnea Hendrickson and also "Simply Irresistible" by Robert Palmer for E!'s Live From the Red Carpet. On April 2014, the band announced the release date (May 7, 2014) of their debut album "Goldrushed" in Japan, which features five bonus tracks (Damn, Naked & Dumb, Gimme Twice, Knocked Up, and Someday). "On Our Way" is one of the songs featured in EA Sports's football game FIFA 14. It was also covered by the cast of Glee in the Season 5 episode "The End of Twerk" and was also used several episodes of MTV series Big Tips Texas and Generation Cryo.