November 23, 2018 by Texas Standard

On this Black Friday, we explore how marketing created a legacy of pirates in the air over Texas – affecting music culture and politics. It's a special edition of The Texas Standard.

With shopping season officially underway, we often think of hyper-commercialism as a creation of Madison Avenue. But one could make the case that America's hype machine got its start along the border of Texas and Mexico, with a million watts of power leading to a revolution of outlaw broadcasters that's still making a mark today.