99% Invisible-163- The Gruen Effect by Roman Mars published on 2015-05-06T02:59:35Z Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it's only partly your fault. Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and in such vast quantity, that the consumer will start buying compulsively. This is the Gruen Effect. Genre public radio Comment by Azure Lumiere Sexy voice. 2015-05-17T07:30:31Z