Emotion and design with Kelly Goto by The Digital Life Podcast

Kelly Goto joins us to talk about her pioneering design research firm, gotomedia, and the work they're doing in the burgeoning field of ”emotional design", a term she coined. Emotional design can be understood as the implicit information communicated in a particular design which affects our experience on a subconscious level, the archetypal example being the "home" button on smartphones, which evokes feelings of comfort and security.