Big Fox - All I'm Trying by HYBRIS

Big Fox makes a deft, yet tender return with new single ‘All I’m Trying’

Malmö, Sweden-based artist Charlotta Perers AKA Big Fox returns six years after her last album release with "All I'm Trying", the fourth single lifted from upcoming full-length “See How the Light Falls”. Initially due for release in May 2018, Charlotta received some news which derailed the campaign.

“A few weeks before the album was supposed to be released, I was diagnosed with Lymphoma,” she says. “It all happened very quickly and it was almost like entering a parallel world with a different time scale, rules and priorities.”

The process permitted a much deeper sense of perspective to come to light for Perers; “Life suddenly became very intense, very here and now - but that amplified positive experiences too. But it felt good to know that the album was waiting for me on the other side. It was a reminder of something else, the someone I was outside the hospital.”

18 months down the line, Charlotta is better and “slowly reclaiming my life back”. The period of gestation gave the finished album more gravity and significance for the songwriter. “When I listen to it now, I actually like the album even more,” she says. “I have some distance from it. When you’re in the middle of the process, it's easy to get caught up in the details and not really hear the song anymore.”

Following sync placements on Charmed, You’re the Worst and MTV’s Catfish, Big Fox’s 2013 single “Shadows” has surpassed 2million+ streams on Spotify alone, while her total streaming numbers exceed 3.6million.

Charlotta didn’t allow “See How the Light Falls” to be rushed. Taking two and a half years to finish, and five years to release the album, Perers laboured over it, allowing it to unravel and accumulate organically.

“My experience of creativity is that I get this vague feeling of being pointed in a certain direction,” she says. “It rarely explains itself more than that. But I’ve learnt that if I give it time and attention then things slowly start to move and grow into something, like with the lyrics, I can search for the right lyrics for a long time, even give up, and then some months later it’s as if the missing words find me rather than the other way around.”

Produced by Tom Malmros (Alice Boman, This is Head), the full-length explores varying sonic avenues, showcasing instrumental eclecticism in the form of subtle brass blasts, swelling cello and scintillating synthesisers.

At times new single ‘All I’m Trying’ can feel aurally reminiscent of Cate Le Bon or a deeply deconstructed Aldous Harding. Big Fox comments that she found it difficult to pen the lo-fi feat; “Some songs are hard to write about. They just move like a slow train, as if they had no intention of causing any big fuss or drama. But they are sincere, honest. Every word is carefully selected, every synthesizer questioned. And the more time you spend with them, the more you start loving them. That’s how I feel about “All I’m Trying”.”

New single “All I’m Trying” will be available 20th November via Hybris. The forthcoming full-length “See How the Light Falls” is due for release 20th March 2020.

For press enquiries please contact tom@mysticsons.com (UK) or contact@hybr.is