Brand Intervention with David Brier (part 1) by Go Beyond Fundraising: The Podcast for Nonprofits published on 2019-03-06T16:52:58Z Brand guru David Brier joins us to discuss how nonprofits can drive deeper loyalty with their donors. David is a speaker and the author of "33 Steps to Transform the Brand You Have into the Brand You Need." Many nonprofits don't think of themselves as brands -- which David argues is a huge missed opportunity. In this discussion, David shares his thoughts on: - the tactics legacy brands use to keep their fans - how to move beyond a transactional relationship with donors - the biggest brand mistakes and pitfalls that your nonprofit should avoid. This is part one of a two-part series. Genre Learning
