Is kindness authentic: What brands need to do to avoid 'kindwashing'? by Baringa

What role does kindness play in society? Are kind acts genuine or fake? Are we being 'kindwashed'? Anya Davis talks to four leading commercial semioticians to understand how ‘kindness’ is portrayed in society and culture and what businesses should do about it. Learn more: https://www.baringa.com/kindness/