Sanity Check - Munqith Dagher and Torbjörn Sjöström - Surveys in Sweden and Iraq by Sanity Check

Surveys in Sweden and Iraq
In this episode thoughts and insights from different continents are shared. What differences exist between Sweden and Iraq when it comes to the possibility of conducting surveys, what cultural differences are there and how does society view answering surveys? Munqith Dagher and Torbjörn Sjöström also discuss cultural differences between Islam and Christian culture, how it affects society as well as how to conduct market research.

Munqith Dagher is the MENA Director and a senior associate at CSIS. Dagher conducted Iraq’s very first opinion poll in 2003, followed by founding Iraq’s first survey company (IIACSS) – where he currently serves as CEO. Due to his extensive experience and research, Dagher’s work is often cited and referenced in studies on public opinion in Iraq and the broader Arab world.

Torbjörn Sjöström is the CEO at Novus and the company has been a member of Gallup International Association since 2022 later on Torbjörn became a board member in May 2023.