Search Engine Optimization (SEO) Basic Definition, Functioning And Importance In Digital Marketing by Digi Markets published on 2021-12-06T12:52:11Z Search engine optimization (SEO) is a growing trend. It can be defined as the process of improving an individual's websites visibility over the SERP when people search for different products and services relevant to an individual's business in different search engine platforms. There is a conception in the digital marketing world that states, 'the better the visibility of individuals website over the SERP, the more are the chances for individuals to garner attention by attracting prospective and existing customers to their businesses.
