The $5.29 million PEAK Performance Project is designed to educate, promote, develop and hopefully launch the careers of some of British Columbia’s top emerging artists. It also hopes to foster the province’s music industry and create a sense of community amongst music professionals. In addition to the rigorous six month artist development program and the $315,000.00 in artist development funding, The Pattison Group of Companies will also contribute an annual media credit of $1,000,000.00 in support of the PEAK Performance Project by marketing, promoting and advertising the PEAK Performance Project and the participating artists making it the largest individual radio station project in Canada.