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"Golden Curls formed after Sarah and Noah began collaborating on songs over the Internet during the summer of 2011. Throughout last fall and winter, they wrote and recorded what would become their debut EP all in their respective bedrooms. The result is a stunning first release and an ambitiously confident statement of intent. Warm Fiction showcases the band’s earnest songwriting skills and finds them crafting an exceptionally unique style. The sound, though somewhat familiar in our contemporary context, is difficult to pin down. It jumps from the frenetic, spiraling carousel of “Moon Maiden” to the dreamy, lo-fi “Your Girl”, then quickly to the ambitious and sprawling “In The Cards”, the noisy “Smile”, and the soft lullaby “Warm Fiction” - all without skipping a beat.
The sum of their efforts is a sound they call “woozy pop,” a signifier that makes complete sense when they explain it in an interview:
"It takes the elements of a lush dream-like state almost to the point of dizziness, hence the term ‘woozy.’ However, I like to see it as mixed imagery of when you’re in love with someone and it makes your knees weak. If you marry the two, it becomes a flurry of delicate bokeh, to where you find yourself with your heart in your throat."
Reading that statement after listening to their music illuminates their whole project, and it’s nice to have an artist be so forward about their work in our current trend of masked producers and intentionally-mysterious-but-not-unique musicians. Their songs have a dreaminess about them unlike other songs given the “dream pop” label, anchored by that wooziness described above. But instead of being driven to sickness by the dizziness, you’re lifted by the “pop,” sweet enough to give you a toothache and sincere enough to bring home to your parents."
-Listen Before You Buy article published 8/24/12