Le WimLex Show Lena Hackelöer, Willem Blom and Alexander Graf Amsterdam During this live recording, Alexander Graf (Hamburg), one of the top e-commerce minds in Germany, Dept's own Data & Intelligence Director Willem Blom (Amsterdam) and Lena Hackelöer (Stockholm) will meet with some of our favorite commerce gurus for a discussion on fresh commerce models and innovative growth opportunities. The podcast series is based on the biggest podcasting show about e-commerce and digitization in Germany: kassenzone.de. Started in 2015, it now has thousands of listeners and viewers for each episode, including well-known e-commerce guests. The Podcast name is an homage to the dutch king Willem-Alexander, the real WimLex. The "Le" stands for Lena.