Episode 03: The success of tobacco-free legislation in Europe by WHO/Europe published on 2011/05/31 08:33:09 +0000 Tobacco is the single most preventable cause of death in the world. Last year, tobacco killed nearly six million people - more than tuberculosis, HIV/AIDS and malaria combined. Tobacco companies invest a fortune to attract new smokers. Evidence shows that legislation is an effective way to counter this and save lives. We look at what countries in the WHO/Europe region have done to counter aggressive tobacco marketing and the plague of second-hand smoke.