VRTL Podcast #026: Amit Chopra: Holometric Theatre Gives the Power Back to the Creatives by VRTL.academy published on 2019-06-03T11:25:13Z It’s barely over six months since Iconic Engine spun off from Digital Domain and they’re awareness is already going through the roof. Iconic Engine CEO Amit Chopra explains how his forward thinking XR company combines service projects with a global streaming platform and 60+ Location Based Entertainment centers already in China. Key to the seamlessness are the people working at Iconic Engine; they’re all industry veterans. Early April the company launched their newest product the ‘Holometric 4D Cinema’ during both Cinemacon and NAB Show in Las Vegas. Iconic Engine is building a new ecosystem of immersive theatres which can break the boundaries of the traditional frame and can be globally managed and programmed. Amit explains they don’t believe in the philosophy of ‘anyone can be its own director by looking around’ and how they want to put the director in the driver’s seat again. Just sit back and enjoy the forward thinking ride.