George Foreman III is a professional boxer, fitness instructor, author, entrepreneur, and the founder of EverybodyFights, a Boston-based luxury boxing gym with locations around the country. And if you didn’t catch it in the name, he’s also the son of legendary two-time world heavyweight champion, “Big” George Foreman, Sr.
Looking at George, the son of an international boxing legend, it could be easy to assume that things were handed to him. But the real story is so much better. The gym, EverybodyFights, didn’t get its name from the notion that everyone should box—although that certainly wouldn’t hurt business. Instead, it’s about the fact that everybody fights, we all do, every day—for the things we want and need.
EverybodyFights was not funded by the George Foreman Grill. In fact, George lived on his business partner’s couch for 14 months during the time it took to get the business off the ground. And, together, they took 91 meetings to secure funding to open the first gym.
As a pro boxer with a 16-0 record, George knows what it means to be a fighter. And in his first book, The Fighting Spirit, he shares the strategies and mental tactics that give him strength, motivation, and focus.
So, on the eve of EverybodyFights opening its sixth location—a 12,000-square-foot coliseum of a gym in Philadelphia, the culmination and physical embodiment of everything George has learned over the past five years since founding EverybodyFights and prior as a professional boxer—I thought it would be the perfect time to air this tremendous interview.
While we had collaborated briefly in the past, this interview was the first time I got to sit down with George and really dig into all the questions I had for him. From his early days as a pro boxer and all it took to get to that point, including training under his father, to running a successful, rapidly expanding business—with the help of a few tactics learned in the boxing ring.
We talk about how to keep things in perspective, and what it really takes to create your own legacy. We also discuss how to approach decisions from a position of power rather than fear, and much, much more.
It’s an episode worthy of a season finale if ever there was one.
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