JOBS TO BE DONE: Theory to Practice by Strategyn

In his latest Jobs-to-be-Done book, Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process.

“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
- Philip Kotler

JOBS TO BE DONE: Theory to Practice reveals:

--Why companies fail at innovation and how to avoid the two most critical mistakes that companies make.
--How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, organize and prioritize customer needs.
--The Jobs-to-be-Done Growth Strategy Matrix: a tool that fills in the holes in disruptive innovation theory, and other innovation theories, by examining them through a Jobs lens. It informs which of the 5 growth strategies to pursue in a given situation.
--Improvements to the Outcome-Driven Innovation process and how the process ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation.
--Outcome-Based Segmentation: what is it and how it uncovers hidden opportunities for growth.
--A three-phased approach that a company can use to build a competency in innovation.
--The JTBD Language of Innovation: the lexicon of terms needed to establish a common language for innovation.

The book also includes six detailed case studies of companies that applied the Outcome-Driven Innovation process and achieved impressive results including: Microsoft, Kroll Ontrack, Arm & Hammer, Bosch, Abbott Medical Optics, and Hussmann.