JOBS TO BE DONE: Theory to Practice by Strategyn published on 2020-01-02T16:44:50Z In his latest Jobs-to-be-Done book, Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process. “I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” - Philip Kotler JOBS TO BE DONE: Theory to Practice reveals: --Why companies fail at innovation and how to avoid the two most critical mistakes that companies make. --How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, organize and prioritize customer needs. --The Jobs-to-be-Done Growth Strategy Matrix: a tool that fills in the holes in disruptive innovation theory, and other innovation theories, by examining them through a Jobs lens. It informs which of the 5 growth strategies to pursue in a given situation. --Improvements to the Outcome-Driven Innovation process and how the process ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation. --Outcome-Based Segmentation: what is it and how it uncovers hidden opportunities for growth. --A three-phased approach that a company can use to build a competency in innovation. --The JTBD Language of Innovation: the lexicon of terms needed to establish a common language for innovation. The book also includes six detailed case studies of companies that applied the Outcome-Driven Innovation process and achieved impressive results including: Microsoft, Kroll Ontrack, Arm & Hammer, Bosch, Abbott Medical Optics, and Hussmann. Genre Business Comment by jewseboy job mapping 2021-01-13T19:33:10Z Comment by jewseboy needs 2021-01-13T06:35:27Z Comment by Mahaveer Jain Excellent book on JBTD theory and practice. Thanks for sharing. 2020-12-08T02:38:06Z Comment by Mar Vell algoritmo de oportunidade 2020-07-22T16:21:14Z Comment by Mar Vell análise competitiva 2020-07-22T05:09:12Z Comment by Mar Vell proposta de valor 2020-07-22T05:02:14Z Comment by Mar Vell metodologia 2020-07-19T01:07:31Z Comment by Mar Vell segmentação 2020-07-19T01:03:39Z Comment by Mar Vell job map 2020-07-19T00:57:11Z Comment by Mar Vell competidores 2020-07-15T04:53:36Z