M&M podcast- Diageo, Unruly and The WFA discuss the Global Alliance for Responsible Media by johnreynolds published on 2019-07-03T09:31:14Z In this week's Media & Marketing podcast, we are joined by Norm Johnston, CEO, Unruly; Isabel Massey, group digital director, Diageo, and Stephan Loerke, CEO, The World Federation of Advertisers. The three discuss the Global Alliance for Responsible Media. In particular they discuss- -Who is involved in the alliance. -Why it is so important Google, Facebook and Twitter are on board. -What powers this alliance will have. -How it is hoped it will lead to a step change in how the platforms police objectionable content. -How they will gauge if it has been a success.