Loic Le Pichoux: "To prove fairness you need to do things. Harder but more impactful" by the other half

KLEAR is a peer2peer lending platform that was founded in 2015 by senior bank executives who left their well-paid jobs to create a fair alternative to personal lending and investing.

We have to admit - when we first met the guys from KLEAR, we were a bit skeptical.
An Ex-Bank CEO talking about fairness in finance?
A vision of a financial institution where everybody wins?

It did not take long to convince us: the concept behind KLEAR is great.
It combines some really smart and precise financial models with a strong vision of a financial service that is more mindful about the impact of the money being borrowed or invested.

Together, we helped them define and polish the Klear brand, so that its next communication represents the idea and essence of the brand properly.

Hear the KLEAR team have a talk with Georgi about the purpose and the journey of Klear so far, and the role of the brand in finance as a whole.

Please, excuse the cosmic sound, but we are transforming the world of finance here.