Luke Potter is a singer/songwriter whose range is as wide as his own personal journey. Based in Weston-Super-Mare with footprints in vastly diverse locales including London, Sweden, Orlando and LA, Luke first broke onto the scene with 2017’s single “Something More,” a track that’s garnered over 17.5 million Spotify plays to date. The single “It’s Easy” (2018) would follow, placing Luke alongside producer (and mentor) Jorgen Elofsson, who has written alongside legends including Kelly Clarkson, Britney Spears, Paloma Faith and Robyn.
The wheels of momentum churning, record label executives across the world caught wind of Luke’s instinctive ear for melody. In the spring of 2019, Luke entered into a partnership with famed New York City-based record label Ultra Music as a vehicle to release his brand new material. His debut release for Ultra Music, “Healing,” is an emotionally evoking track, as the soft instrumentals glaze through the single, giving the track a sentimental touch. The lyrics of “Healing” are intimate and honest, coming from Luke’s desire to write raw and real music that people can relate to.
Raised in a musical family - Luke’s dad was a member of a band called “The Affair” that was signed by Simon Cowell - Luke first picked up a guitar at 17 and couldn’t put it down. Luke writes lyrics that reflect his personal experiences and the emotions he’s dealing with, often as a way to heal. “Healing” is the most personal song i’ve written because I've dealt with anxiety and the song is about allowing time for yourself to be who you want to be. Writing is a coping mechanism. I have a lot of things I want to say and get out. I like to keep it raw so people can relate and take what they want from it,” Luke says.
Luke pinpoints his musical awakening to a moment many years ago when he and a friend swapped iPods and Luke found his eyes naturally drawn to a band he’d never heard of before — Goo Goo Dolls — and their song “Iris.” “That's the first time I ever connected with music on an emotional level,” he recalls. “I remember being on the back seat of the car, crying my eyes out to this song I’d never heard before. When you’re a teenager you think nobody understands the way you feel but I remember being overwhelmed with a sense of ‘I need to make other people feel the way I feel right now’.”
Luke’s certainly packed a lot into a short amount of time, including a period in Orlando where he was managed by management legend Johnny Wright, who’d previously worked magic on the likes of NSYNC, the Jonas Brothers and Justin Timberlake, and who guided a couple of Luke’s early releases to US radio play. Then there was time in LA recording an album’s worth of songs with collaborator Bleu (Demi Lovato, Joe Jonas, Hanson), and several songs produced by Ken Caillat (Fleetwood Mac) at Village Recorders along with writing sessions in London, Canada and Sweden.
As well as finding personal catharsis in song writing, Luke’s big hope is that his songs connect with an audience who need their own reassurance in life. Perhaps, he thinks, one of his songs might hit one of his fans the way that Goo Goo Dolls track hit him all those years ago.
“People who need my music will find it,” Luke predicts. “I hope it works as a beacon and provides hope for them: a lot of my songs are for people who maybe don’t have everything figured out quite yet, but who can hopefully find something in my words. Ultimately, I want people to feel okay about themselves and comfortable in their own skins.”