Misconceptions of ABM and More! - Asmara Hadi by CDM Media

Misconceptions Around ABM (and How Marketing/Sales Must Align)
Business-to-business tech marketing has shifted considerably since the pandemic. This week’s Marketing Insights podcast features longtime AT&T marketing leader and current Soprano Design Channel Partner, Asmara Hadi. Asmara sits down with CDM Media’s J.D Miller to discuss how marketing and sales must bridge the gap to help move organizations forward. This includes taking a new approach to face-to-face events and shoring up brand messaging, so you have consistent communication across all of your channels.