THRIVE Podcast E113 - Mastering Your Employer Brand with Laura Tolhoek by Startup Women Podcast

From posting the job to on-boarding, hiring can be a challenge in the startup space. Laura Tolhoek, Proprietor of Essential HR, believes the key to attracting top talent is mastering your employer brand.

As a Certified Human Resource Leader (CHRL) and the proprietor of
Essential HR, Laura Tolhoek knows that when a business faces HR
problems, there is no room for ambiguity, only positive results. For the last 15 years, she has blended sound HR practices with her pragmatic approach to improve business performance. Now, Laura leads a team of HR professionals as they navigate complex HR situations with managers, help guide decisions, and instill confidence with actionable steps.

In her spare time, Laura enjoys the company of her husband and two
children. The kids continue to help her hone her leadership skills of
negotiation and compromise, and after a decade, her husband is
starting to warm up to the performance reviews.

“Make an elevator pitch for who you are as an employer. What makes you unique? This will make a difference when competing for top talent.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Laura discusses best hiring practices and how to master your employer brand.