Achieving a consistent global brand with a subset of unique identities by Financial Marketer podcast published on 2020-09-02T23:24:01Z In the latest episode of the Financial Marketer podcast The Dubs founder, Josh Frith, and Blair Abbott, head of global strategic marketing and business development at Mirae Asset Global Investments, discuss the challenge of establishing a consistent global brand that also allows subsidiaries to have their own identity and the freedom to engage regional clients with personalised and relevant content.
