E16 - M. Serup, Brand Protection Officer at Bang & Olufsen by Heroes of Brand Protection published on 2021-09-27T10:17:23Z Morten Serup, Brand Protection Officer at Bang & Olufsen is our Heroe of Brand Protection for the day. When Morten was a kid he wanted to become the next Michael Jordan. Once he realized there's only a few Michael Jordan, Marten decided to go to business school. Our guest has had different journey’s throughout his career, all with a commercial background. While Morten’s career path is unique, it is proof that Brand Protection thought leaders come from many different backgrounds.