Awareness Is Key by Trees Are Key published on 2018-08-16T20:47:28Z There is a disconnect between what trees are worth, how important it is to care for them and that qualified professional like ISA Certified Arborists are best able to help you care for your trees. That’s right, we have a recognition or awareness problem. Join us this week as we talk about how “Awareness Is Key” and try to figure out what can we do about it. Species Spotlight Bur oak, Quercus macrocarpa, is a wonderful, large shade tree that is well adapted to grow in many areas. It also has a unique, large acorn that can be used by wildlife and humans alike for food.