First single of the new Joakim's album to be released in September 2011 on Tigersushi.
Press release :
"That weird place between youth and middle age."
It has been a long time in the making, but in the 2nd Half of 2011 Joakim will release his 4th studio album on Tigersushi Records. It seems impossible to comprehend that the label that brought Joakim as much fame and notoriety as his music, has never released a single piece of music that is 100% produced by him. Alas this fact is true, and therefore it gives us much satisfaction to announce Joakims first single ‘Forever Young’ to be taken from the new Album is also the First Joakim single to be released on Tigersushi.
It would be fair to see the release of 'Forever Young' as Joakim's Road To Damascus, and as such comes with an inspiring degree of honesty and self-reverence. "Forever Young' is my song for all the 30-something-year old people out there. I used to hate people between 30 and 40 when I was under 30. I thought they gave up on most of their beliefs and lived a dull and fake life. Love cowards pretending to still be cool, contemptuous grown-ups afraid of the young sharks. But now I'm one of THEM. So I have to cope with that." Coping, it would appear, means creating wonderful pieces of synth-heavy pop, that leans towards classic Kosmische and singing very personal songs with his own voice. It is this Notion of "Coping" that makes you believe Joakim's Mid-Life Crisis could bring even more wonderful compositions to music, especially since 'Forever young' was "the first song composed for the new album." But for now let us relish the moment of a man turning 30.
Joakim describes the thought process behind the production of 'Forever Young' as trying "to make the soundtrack of a late Indian summer sunset, on a beach." Such a setting is a time for everyone, where age is meaningless; most of all it's a time when you're enjoying something that is fading away, it's like enjoying a great Souvenir. It is both delightful if not a little melancholic at the same time, but juxtaposed with the lyrics, this creates a dark undertone which is a repeated throughout song with the chorus resolving itself on an unresovable question…'where do you belong?' "Like some other tracks from my new album, this sounds kinda happy, but it's actually not"
An ominous sentiment, and like the song, Joakim offers no answers. But 'Forever Young' seems to be a coming of age story that coincides with the story of an artist coming home to his label. Recorded and produced close to the Tigersushi office Joakim delves into his label roster for collaborators and remixers with "Mark Kerr, who's been in my band since the beginning, playing those bouncy african-inspired drums." Discodeine provides the star quality for the remixes and new artists DyE rises to the occasion by taking on remix duties for his A&R Manager. "I'm very happy with the remixes. Discodeine's take is a real grower and works amazingly in the club with its tropical synths. DyE's version emphasises the pop side of Forever Young and turns the track into an epic house tune." As an introduction to Joakim's forth album it shows an artist at home with the past whilst looking to the future, on a label where he belongs. Where do you belong?
Massive support from :
Rob Da Bank, Erol Alkan, A-Trak, Brodinski, Chloe, Headman, Rory Philips, Krikor, Ewan Pearson, Surkin, Dan Selzer, Roman Fluegel, Sound Pellegrino Thermal Team, The Magician, Tim Sweeney, Disco Bloodbath, Mickey Moonlight, James Holden, Digitalism, Brain Mag, Laurent Garnier, Cosmo Vitelli, Aeroplane, Dirty Sound System, Riton, Matt Walsch, Ata, Acid Washed, Riotous Rockers....