Josh Harcus serves as the Head of Inbound Strategy at Hüify. His experience has helped him steer Hüify in the direction of online marketing. Josh has turned the company’s focus to genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of reach for their brand. Josh has consulted brands such as Car and Driver, Springer Global Publishing, and Compact Power Equipment Rental. He has also spoken at conferences alongside Google, Facebook, Bing, and Hubspot.
00:45- Dark Chocolate But ONLY if a Donut is Not Within Arm's Reach
02:30- Introduction to Huiffy
04:10- The Power of Email
13:25- Biggest Problem Small Businesses Are Doing
17:40- Efficiencies as an Entrepreneur
22:40- Josh as a Leader
25:25- How Useful Hubspot CRM Truly Is
29:50- Get A Job Doing Something You Can Learn, Find Relevant Mentors, and Learn Who You Are And Who You Are Not (Learn Sales No Matter What)
Get A Job Doing Something You Can Learn
Think to yourself, if I were to own this place, how would I do it differently. If you think about that in that way and start reverse engineering/deconstructing the process , you will immediately gain an MBA's worth of knowledge because you will learn what drives value. The same strategies that can apply at a burger joint can apply to a SAAS company. The most important things in life come from experiences. Over the course of Josh' career, he's worked over 28 jobs and that's what has helped him build the foundation to what he has created today. Now, everytime he gets on the phone with different industries he can pull from it and put things together.
Find Relevant Mentors
Times have changed, google wasn't around when some of these mentors. So listen to the advice and make sure it works for you
Learn Who You Are And Who You Are Not (Learn Sales No Matter What)
If you're going to be an engineer, a writer, if you learn sales, you can apply those many times in your life. You have to convince the leadership to change and no one is going to know that better than you are. If you can community and get your idea out there, sales is translating value and will benefit you significantly. Develop a Closing Culture, is a book that Josh wrote and if you found value in Josh' work, check it out. IT takes about how to connect the dots between sales and marketing
Book: A Closing Culture: Your Marketing and Sales Process Is Broken. Here's How to Fix It.
Techie, Millennial Author, WWE Fan, Podcaster. Philadelphia native, Johnathan Grzybowski started his career at 14 mowing lawns. Over 5 businesses later, Johnathan has a deep passion on bettering the lives of millennials and helping them execute their ideas into profitable businesses.
It’s never been easier to start a business, but how do you make it successful? Constantly millennials are claiming to be entrepreneurs, but may not truly know what it takes to either become one or last long enough to succeed at being one. By listening/viewing The Blind Entrepreneur, we are determined to help those who are “blind” see the true struggles of business, successes, and the grind it took these millennials to succeed.
I wear startup t-shirts while recording and give shoutouts to the company’s tee I am wearing. If you’d like your startup to be featured on the podcast and allow me the opportunity to wear your swag, I wear a large t-shirt!