theMNproject

Mercy Njoki

Nairobi

#theMNproject The best brands are built on great stories - Ian Rowden (Chief Marketing Officer, Virgin Group) #theMNproject is telling compelling stories in the light of contemporary culture through music and digital media while still remaining true to our values. We are a digital branding platform that creates engaging communities around “Music With A Positive Influence”. 52 weeks, 52 songs! From Monday December 1st 2014 we release a song (Radio Edit, Instrumental, Vocals) by Mercy Njoki for free download via www.soundcloud.com/themnproject as well as: • A monthly video shoot released on the last Monday of every month • A themed acoustic live recording set (4 - 6 songs) every other month • An intimate invite only concert every quarter • Planned media tours, church tours and an East African tour to promote our agenda #TheVoice To be a recognised voice of truth, hope and soberness, among young professionals, specifically women in Kenya, Eastern Africa and eventually Africa.” @MercyNjoki254 Enter Mercy, a Masters in Psychology graduate and gifted singer/songwriter with big dreams and a global-sized heart. She’s looking to impact teens and young professionals; especially young women by helping them address and more importantly overcome every day struggles and issues, e.g. in living a fulfilled life, achieving dreams despite the challenges, having a reliable anchor and in that building a concrete sense of self or having an appreciation of life in the face of so many demands. A psychology by profession she is currently the school counselor at Rusinga Schools. Mercy is using her voice as a platform and gateway to positively influence young people through entertainment and education. Her passion and voice seeks to inspire hope. The unprecedented level of engagement on social media and features alone are a testament of the impact our project is already having on the public just 3 months in. Involved in the project as well are several influential and experienced professionals such as the likes of music producers Robert “R. Kay” Kamanzi, Gideon “Gidi” Kimanzi and Jazz “That Guy” Odongo who are behind the success stories of Baba, Impossible, Niongoze, Asante and Natafuta to name a few. #TheCause Music is the universal language of the soul Music plays a crucial role in our life intuitively and its strategic integration to business is thus essential for brands as music provides not just a personal relationship, but also a long-term loyal behaviour through emotion, experience and engagement. #theMNproject is not just about music but an authentic and powerful platform that reaches out to fans through different digital channels and events whose agenda and impact will positively influence the personality and reputation of partners involved. #theMNproject is breaking new ground and pushing the boundaries in music and digital media, by doing it in a grass-roots and heart-driven way. #TheRevelation Interaction is becoming a barrier for communication between brands and customers nowadays but music appears to be an authentic bridge that can bring them together. The social power of music can move a whole community to action and companies can leverage this to engage their customers and provide meaning value on a long-term basis. Musicians have long been opinion leaders based on their ability to translate an intended message in a genuine way. These word of mouth endorsements are a significantly more credible source of brand evaluation as customers now expect more than just functionality, but connection and exclusivity from a company. The cultural mission of music allows iconic brands to tap into society’s values and even inspire a shift in them.

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