Social Media ROI: How to Connect Social to Real Business Results - Neil Patel [SSM018] by The Science of Social Media

We've found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals.

From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

But where does social media fit best?

That is the important question we set out to answer!

We had the privilege of speaking with entreprenuer and social media expert, Neil Patel, about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel.

A huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media.