Powerful Storytelling Secrets From National Geographic Travel - Lindsay Smith by The Science of Social Media published on 2017-02-05T20:24:03Z With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed - we can't help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps to shape and tell that story. We had the pleasure of chatting with Lindsay all about the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media. A huge thank you to Lindsay for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to utilize the incredible power of storytelling in their marketing. Genre Business
