PAINT CLUB CROMATICS Kommunikationsagentur Dresden PAINT CLUB - the urban art association ...is a global institution offering an official platform for all urban artists. Talented illustrators, designers, comic and street artists get a chance to compete against each other in a international tournament. THE STORY The conscious and determined competition with an opponent has urged people for ages. Who ever has fought or acquired a victory turns into hero, idol, audience favourite, pioneer or captain. This urge to win and to go down in history as a glorious victor has always spawned creative and surprising peak-performances. So many times the winners of tomorrow are the most auspicious talents of today. Exactly this is the stuff dreams are made of – the stuff for the next big thing. Even amongst illustrators, designers, comic artists and street artists, there are a plethora of undiscovered or even discovered talents, only waiting to prove and to compete their skills, their creativity and their virtuosity. Unfortunately there is no appropriate platform for them. The time has come for the PAINT CLUB. The PAINT CLUB will offer artists and creative talents a platform and a space to interact in, just like the Battle of the Year already does for breakdancers or the DMC DJ Championship for DJs. In the next few years the PAINT CLUB as a creative competition will develop into a comparable institution for urban artists. THE CONCEPT The PAINT CLUB is an unique and international tournament of talented illustrators, designers, comic artists and street artists, in which creative peak-performances, competition and an open-minded audience are melting together. Within a creative and interactive tournament, artists in teams of two are going to compete against each other in different countries, gaining for the national title. Finally the winning teams of the respective countries will run against each other to ascertain the international champion. The national contest and the international final consists of two preliminary rounds of 60 followed by one final of 90 minutes in which the teams are running for the title. Coloured paint markers and white canvases are the general basics of every tournament. The decision over victory or defeat will be made by the audience together with the judges. The fascination of the PAINT CLUB arises through the interaction with the audience, the battle between the different teams and through the cooperation and the strategy within the singular teams. The PAINT CLUB will take place in context of significant events of major public interest and offers therefore a first-class forum for the artist and all involved partners.