“The Infomatics are four super, super intelligent lads with real ingenuity, ambition and a bloody great pool of talent. They all sing, they all produce and their addictive beats and cleverer-than-clever rhymes are adorned with guitar, drum, keyboard and even a bit of jazz flute.”
Celina Murphy – Hotpress 2009
The Infomatics use organic instruments and loops, and their lyrics, dripping with social conscience are 100% honest to their experience of Dublin life.
In the day-to-day grind, music is life for the four members. You could go on for pages about how dedicated they are to re-defining Hip-Hop for life in the 09, but that would be missing the point. To Konchus Lingo, Mr Dero, Bugs and beatmaker Boc, music is just like breathing or eating, and you wouldn’t wanna be reading a story about four guys from Dublin who are the best in the game at breathing or eating. The Dublin scene has helped them grow but like most of the genre-defining, underground music that has come from this small isle, it is the UK and European scenes that have really confirmed the Infomatics as leaders of the new school, with radio plays and live performances from Belgium to Brighton.
In 2008 The Infomatics released their debut album titled ‘Kill Or Create’. Leading the plaudits Francis Jones - Hotpress penned the provocative headline “SPIKEY HIBERNO HOP SHOCK” in his appraisal of the ground breaking record.
“Quality Irish Hip Hop. No really! Dextrous textures, fierce rhymes and sly humour - The Infomatics' Kill Or Create sees them gatecrash the charmed circle of credible Irish hip hop. Indeed, 'hip hop' seems a paltry tag for music that grinds together rap, soul, jazz and reggae in a pestle of inspired creativity. What’s more, The Infomatics achieve the oft talked about, seldom delivered, hip hop feat of 'keeping it real'. You'll find no self-aggrandising here, no bullshit, no bluster, just real voices and a determination to address issues of relevance”.
The Infomatics live credentials include numerous on stage performances with the best of Hip-Hop talent including NAS, Soul II Soul, ICE-T, The Cool Kids, De La Soul, EDAN, Lupe Fiasco, Immortal Technique and most recently while playing at Brighton's Rising Styles Festival they shared the stage with some of the UK's finest including Blak Twang, Jehst and Skinnyman.
The Infomatics latest achievement was becoming The Raw Sessions Sony Ericsson Artist of the Year 2009, beating some of the best up and coming Irish talent to the title. The Infomatics created two original songs as part of The Raw Sessions with Sony Ericsson eight-part television series. The viewing public voted and chose The Infomatics. On top of that accolade The Infomatics were recently featured on the cover of Hotpress with another Northside Dublin band U2.
Increasing their on stage line-up from a five piece to a nine piece with the introduction of brass and backing singers The Infomatics now boast one of the best live shows in the business.
Are the Info’s gonna blow it up? Most definitely !!!