Why Is Tesla So Successful? by Techdirt published on 2016-05-17T18:51:05Z Consumers looking for an electric car have several options to consider, but the buzz and excitement around Tesla continues to dwarf everything else. It's hardly unfounded, but the scale of the company's success is staggering, and there's no single reason for it. This week, we discuss that simple question: just why is Tesla so successful? Genre Technology