SXSW 2016 - What's Next In Social Media Careers by Tammy Gordon

With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion (by Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon at SXSW Interactive 2016) intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.