2023 EP467 Jim Huebner - Staying Relevant in Today's Market: Insights from a Marketing Expert by Rose Davidson is Talking with the Experts

On this episode of Talking with the Experts, host Rose Davidson speaks with Jim Huebner, founder and CEO of Huebner Marketing. Jim shares 34 years of experience helping manufacturing brands become more profitable and relevant to their customers and sales channels. He discusses how focusing on a specific market is key to success and how his agency's Relevancy Report helps clients become more relevant to their customers. Jim also talks about his 'give' framework for businesses, featuring examples from Jaco, Southwest Airlines, and Ace Hardware stores. The ultimate goal of marketing, he says, is to help people sell things. Jim shares a story about how his agency helped clients redefine their focus from quality to dependability and how their unique process has resulted in successful turning points for struggling businesses. Contact Jim through LinkedIn or email, and check out his book on Amazon and Barnes and Noble. Tune in to learn more about marketing and sales and the importance of tapping into customers' emotions.

J.W. (Jim) Huebner is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels,
and to become more profitable in the process.

Over the years, Huebner's firm has helped brands find their most relevant marketing strategy by combining an in-depth brand positioning study (a Relevancy Report™) and a strategic
marketing plan (a Relevancy Roadmap™). No matter the product or industry, this process has proven to result in lightbulb moments for Jim’s clients and many a turning point for struggling businesses.

A husband of one, father of three, and grandfather of four, Jim is a storyteller and an experienced brand consultant. He’s committed to using his 30+ years of experience (and anecdotes) to help business leaders, entrepreneurs, and marketers identify the right strategies to outpace the competition. He’s ready to get into the nitty gritty on marketing, manufacturing, and how to take any brand from “mediocre to must-have.”

Connect with Jim:

https://www.instagram.com/jwhuebner https://www.linkedin.com/in/jwhuebner
https://twitter.com/jimhuebner https://www.irrelevantoldbrand.com/
https://www.huebnermarketing.com/give/

PROMOTION:
https://www.amazon.com/Irrelevant-Old-Brand-BusinessMust-Have/dp/B0BHLCLPS6
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