Kevin Cole, CEO of Original Footwear Talks Aim to Expand Reach | #145 by Footwear Insight Extra published on 2020-02-12T17:44:42Z Family-owned Original Footwear Inc., the Morristown, TN, parent of the Altama and Original S.W.A.T. brands distributed into military and law enforcement channels, was recently acquired by Brand Velocity Partners (BVP). Original Footwear Company, headed by Kevin Cole, is maneuvering to expand the reach of a new street, military-inspired collection into mainstream footwear retail distribution. Starting this month, Original Footwear’s initial distribution will focus its distribution on military exchanges as it works to develop test launch programs with two or three national footwear chains ahead of a broader rollout with SMUs and 10 additional color ways in 2021. For more on the rollout strategy and the brand’s Made in America story, listen to our podcast interview with Original Founder and CEO Kevin Cole here.