This Company Tripled Its Revenue By Doubling Down on...Underwear? by Shopify Masters Podcast

A brand can't be everything to everyone. Successful businesses hone their positioning as they find their true audience.

For Fran, our guest on this episode of Shopify Masters, focusing on just one product line—underwear—helped them solidify their brand and the problem they were solving, which ended up tripling their revenue.

Fran Dunaway is the founder of TomboyX: a store that sells underwear that’s "not for everybody, but is for any body".

Tune in to learn:

—How to determine the right mix between manufacturing versus private labeling.
—How to determine if a manufacturer can scale with you as you grow.
—Takeaways from barely meeting a Kickstarter fundraising goal.