How This Activewear Store Opened to $80K in Sales With $0 in Advertising by Shopify Masters Podcast

In a digital world, offline touchpoints are still invaluable for growing a business—even when you're building an email list.

Look no further than Nate Checketts—the founder of Rhone, a premium activewear brand designed and built specifically for men.

In this episode of Shopify Masters, you’ll hear how he built a pre-launch email list manually through one-on-one conversations, and how it helped him launch his store to $80,000 in sales.

We'll discuss:

—How to identify if an idea can actually be a profitable business.
—Why you don’t need to create a completely innovative idea, but just make an existing one marginally better.
—How to get into an industry that you know nothing about.