How Barbell Apparel Raised 49 Times More Than Their Kickstarter Goal by Shopify Masters Podcast

Bootstrapping a business can be scary. You're playing with your own money after all. But many businesses are born this way without any help from external capital.

Take Hunter Molzen for example, the founder of Barbell Apparel, a store that sells premium denim, chinos, and shorts engineered for performance with a tailored athletic fit.

On this episode of Shopify Masters, you’ll learn how he completely bootstrapped a business that has now sold 40,000 pairs of pants.

We'll discuss:

—Why you should manufacture locally first and then outsource overseas.
—The foundations companies should build when you’re just starting out.
—How to keep in contact with your customers after your Kickstarter campaign ends.