Sarah Cheng-De Winne
Singer-songwriter, Daughter, wife, and mother of 2.
Since her debut EP Let’s Pretend (2010), Sarah’s voice has been heard in 18 countries worldwide on the theme song of Starworld’s The Apartment Style Edition — while her year-long Radio DJ stint on MediaCorp Radio’s 938LIVE brought her voice to mass consciousness on a daily basis. Sarah's songs "Happy Ever After" and "Love-Shape Void" have been featured on the soundtrack of MediaCorp Toggle's telemovie, Love And Other Bad Habits (玩味爱情), the former being used at the promotional theme song. She has also featured at local and international platforms such as Mosaic Music Festival 2011, LIVE! Singapore, and performed backing vocals for platinum-certified singer-songwriter Corrinne May’s local concerts – including a 7,000-strong crowd at the opening of Gardens by the Bay.
Brand New (2012), Sarah’s debut full length album, epitomizes her renewed perspectives on life, relationships and music-making. Released with a ticketed concert as part of Esplanade’s Late Nite Series, Brand New delves into the lyrical themes of love, redemption and self-empowerment with anthemic melodies, foot-tapping grooves, and dynamic vocal performances.
In July 2012, Sarah escaped a horrific lorry-car collision with only minor injuries, and found herself safe on the pavement with no logical explanation other than divine intervention. Her powerful anthem, “Just Me”, was written in response to her miraculous escape. “The accident prompted me to reflect on my purpose in life. It made me realize just how fragile we are, but also how strong we can be.”
Co-produced with Los Angeles-based music producer Kavin Hoo (Corrinne May, Tanya Chua) and mixed by Grammy award-winning engineer Bob Horn, Brand New has spawned the singles, ”Parallel Lives“, "Happy Ever After" and "Make Me Love You Less", which are on regular rotation on Singapore’s no. 1 English radio station Class95FM, 98.7FM, Lush99.5, and Gold90.5FM. The 13-track album features 8 original songs, 2 covers and 3 bonus tracks including Chinese song 《延续到永远》, which has been added to Singapore’s top Chinese radio stations 93.3FM and 100.3FM’s playlists.