Rivalry Third Ward Restaurants Downtown Milwaukee Rivalry Third Ward Restaurants Rivalry is a dynamic bar/restaurant with unique sports viewing, great food and even better adult beverages. The space has a dual theme with a Wisconsin theme on the street level and an Illinois theme on the river level. Each level will always have their home state sports playing. We are located on a beautiful stretch of the Milwaukee river in the fashionable third ward. Having this location allows the perfect back drop for our three core strengths as an establishment.