"A Full Grade A. #14 on Christgau's 2018 Dean's List" - Robert Christgau, The Dean of American Rock Critics
“I can’t remember the last time I said yes to a song out loud in its first three seconds. In the instant when I realized that Krueger was something different, I also felt as if I’d been listening to this song half my life. Krueger catches the feel, the cadence, of ordinary talk as he jumps the waves in the sound. … You believe him, you want to be there. He sounds like he’s been all around the world without ever leaving home.” -Greil Marcus, Rolling Stone
“Here be a literary songwriter of the first rank. A major songwriter. Thanks for making music that still makes reviewing albums worth it...A major songwriter” - Robert Christgau, Expert Witness Noisey (VICE) & a personal phone call from Mr. Christgau
“A highly developed songwriter… advanced, experienced storytelling of vivid, ribald life experience/ viewpoint.”- Jack Rabid, The Big Takeover
“Staggering yet often surreal stories...articulate lyrics coupled to heavyweight tunes make this a joy. The new Randy Newman? - Tony Ives, AmericanaMusicShow.com
“Razor sharp observation...his words spill out - almost a screenplay in miniature...an incredibly talented maverick” - Paul Kerr, Blabber ‘n’ Smoke (Glasgow)
"I'm loving Rich Krueger's new CD, NowThen. He is so deserving of all the success he has been receiving! Way forward Rich!" - Melanie (Safka), singer-songwriter and legend
"Homeric" - Mary Gauthier, singer-songwriter
"Krueger reaches way down and creates his own musical paths, song after song. Paths which suck you into an altered universe in which you get lost in other peoples problems and successes for a change. So damn good. ...maybe perfect music for the moment. Rich Krueger, where have you been hiding?" - Frank Gutch, No Depression The Journal of Roots Music
Rich Krueger jumped into the spotlight in 2017, after releasing his first album, Life Ain’t That Long to worldwide critical acclaim, and non-commercial Triple A radio play around the world. Since then he has done numerous interviews in the US and UK and was a finalist in the Grassy Hill Kerrville New Folk Competition in 2017 and 2018, which he went on to win in 2018.
The 15-song NOWThen is a self-produced and self-released album with a plethora of players including Gary Lucas (Cap’n Beefheart), Robbie Fulks, Peter Stampfel, John Fulbright, Erik Frandsen (The Colbert Report), Casey McDonogh (NRBQ), Jay Ansill (acclaimed Celtic performer/composer), and Jim Becker (Iron & Wine).
NOWThen is a work of love and of hope, hard work and joy and about having open eyes. Rich Krueger’s songs are songs that could only be made by an outsider, and observer. They might make you think, they might make you laugh, and they might even trouble you, but NOWThen is full of real songs that are never ordinary.
- Folk & Singer-Songwriter