COKE TV 60" TRANCE VER. "LIFE TASTES GOOD" - DOWNLOAD by Rhythm-Nation published on 2013/02/06 02:00:20 +0000 This was a TVC i did in 2002 or 2003 for McCann Ericsson. The Campaign was called "Life Tastes Good". The vocalist was the phenomenal TK, who died tragically a few years later. I laugh when i hear this ad as it is clear that i finally figured out how to do the whole "reverse reverb" trick that i first heard BT do years earlier. I spent hours trying to fathom it. Thank goodness "Sound on Sound" had an article explaining how to achieve that effect. I was super happy and used it everywhere for a while - ESPECIALLY in this jingle!! HAHA - Thanks S.O.S.!! Was also the first time i had ever tried a DANCE/TRANCE track in a commercial - a bit cheesy but everyone has to start somewhere n'est-pas?