SAVVY SWARAJ : BEST CAMPAIGN by Red FM Ahmedabad published on 2012/11/21 08:16:00 +0000 Savvy Swaraaj sports Living Township: Savvy Infrastructure Pvt Ltd, one of the leading Real Estate Company of Gujarat came up with a unique concept in Ahmedabad—Savvy Swaraj Sports Living Township comprising of 6000 units with world class sports facilities. We designed an exclusive radio campaign for this client. Phases 1 to 6 have been launched on-air. As per the client he received more than 3000 phone calls on a single day simply by the radio campaign. Phase 1: It focused purely on branding and general awareness on sports. Examples of famous people from different walks of life were used as trivia to highlight the importance of sports in their life. Phase 2: It highlighted the USP of this township. From cricket, tennis, badminton to archery, chess—the township has all the sports facilities and coaching facilities for the same. Phase 3: It thanked amdavadis for their overwhelming response and putting faith in the scheme. This was the completion of booking phase 1 of the township. Phase 4: It highlighted the type of lifestyle and luxuries one would lead in this township. Phase 5: This phase give trivia about the Indian Olympians and wished them luck for the game. It also highlighted Swaraj as Ahmedabad’s own home ground. Phase 6: This phase focused on the navratri spirit of amdavadis and connected it to the spirit of sports and life. “Garba ho ya game, dil se khelna amdavadiyo ki spirit hai”.