How “Good to Great” author Jim Collins helped Amazon rescue itself by Recode Decode, hosted by Kara Swisher published on 2019-05-17T04:13:07Z Jim Collins, the author of business books such as <em>Built to Last</em> and <em>Good to Great</em>, talks with Recode's Kara Swisher about his latest work, <em>Turning the Flywheel</em>.<br><br>In this episode: Collins’ background in business education; his mentor and Stanford colleague Jerry Porras; his past books, including <em>Built to Last</em> and <em>How the Mighty Fall</em>; why he left Stanford and moved to Boulder, Colorado; teaching Jeff Bezos and Amazon how to save the company; how to be a “level-five” leader; what Bill Hewlett and David Packard understood about corporate responsibility; who today is a level-five leader?; the difference between your practices and the core of your beliefs; does tech even have a core?; why the innovators don’t always win; how important is luck?; how is the 2019 bubble different from 1999?; and how Jack Bogle and Steve Jobs stayed young until they died.