One Big Idea: A (Met) Life Without Snoopy by Real-World Branding published on 2016-10-20T19:05:24Z As the company and business model evolves, MetLife recently debuted a new brand identity - the first major marketing change for the life insurance company in 30 years. With the rebrand, MetLife has chosen to part ways with Snoopy and the Peanuts gang. At a time when the Peanuts brand is surging after a renaissance, what does this move mean as the brand moves forward? In this week's episode, Bill provides comment on the rebrand and decision to drop Snoopy. If you like our podcast, please subscribe and leave us a rating!